About us

A Kenyan maker with a clean mission.

Pure Edge Industries Limited is a home and personal care manufacturer based in Utawala, Nairobi.

The story behind Mr Jeff

We started Pure Edge with a simple belief: every household deserves cleaning and personal care products that truly work; without paying a premium for imported brands.
Our Mr Jeff range brings together hand washes, shower gels, bleach and dishwashing liquid, each developed to be effective, safe and pleasant to use every day.

Quality

Consistent formulas tested for performance, from the first bottle to the thousandth.

Fair prices so every Kenyan family can enjoy a cleaner, healthier home.

Affordability

Manufactured in Nairobi, creating jobs and supporting the local economy.

Local pride